Dragon joins the Scarlets Family
Say Cheese! Dragon joins Scarlets Family
Dragon are delighted to announce we are joining the Scarlets family for the 2021/22 rugby season!
As well as match-day hospitality, Dragon will have a presence in the Supporters Village before and after games, while also supplying their Welsh cheese and butter into the stadium, including consumer favourites Welsh Slate Cavern Aged Cheddar, Halen Môn Mature Cheddar and their Cavern Aged Penderyn Whisky blend. In addition, the Dragon branding will be shown at Parc y Scarlets and in the match-day programme.
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Dragon Marketing Manager Kirstie Jones said: “We are really excited to be joining the Scarlets family and building our brand in the South Wales area. The Scarlets have a great affinity with the community, and we can’t wait to be a part of that!”.
Scarlets Head of Commercial James Bibby said: “It is always great to welcome new commercial partners on board and we are thrilled that Dragon have joined the Scarlets family this season. We met the team in North Wales during our pre-season camp in August and it was clear that they share the same ambition and community values as us, as well as also being from a stunning part of the world.
“We all enjoyed sampling Dragons’ award-winning cheeses at a successful cheese and wine evening with our partners and coaches recently and we look forward to working together in the future and welcoming Dragon to Parc y Scarlets business club during the season.”