Getting Ready for Christmas

With so many of us starting to plan our Christmas shopping, now is the perfect moment to think about the impact of choosing local. It’s more than a trend – it’s a way to support the businesses, farms and families that help make our food culture so distinctive.

Supporting Welsh Producers

Buying Welsh means supporting real people behind the products, from the farmers who care for the land to the makers pouring their energy into creating something unique. Every purchase keeps money circulating in the local economy, strengthens supply chains, and helps safeguard skilled jobs in rural communities.

For us at Dragon, this is at the heart of everything we do. As a wholly owned farmer-owned co-operative, every pack of Dragon cheese or butter bought directly supports Welsh dairy farmers.

Celebrate with Welsh Favourites

This time of year is a great excuse to fill your basket with some of Wales’ best-loved brands. Whether you’re stocking up for visitors or looking for thoughtful gifts, there’s a fantastic choice close to home. Alongside Dragon, we’re lucky to work in a food and drink landscape full of brilliant producers such as:

• Blas y Tir – proudly showcasing seasonal Welsh vegetables
• Penderyn – world-renowned Welsh whisky perfect for gifting
• Cradoc’s Crackers – traditional bakes with a homely Welsh touch
• Welsh Lady Preserves – perfect companions to any cheeseboard

There’s something really special about bringing together a festive spread made from brands that share the same values of quality, sustainability, and Welsh provenance.

Thinking Ahead for the Festive Rush

December always arrives in a whirl, so getting organised early really does make a difference. Whether it’s ordering Christmas hampers, planning your cheeseboard, or refreshing your fridge with those seasonal essentials, a bit of early prep takes away the stress and ensures you get your hands on your favourites before the rush.

If you’re gifting food this year, local is a lovely way to make it meaningful. Our own Dragon hampers have returned, complete with Welsh Christmas cards and a dual-branded story that celebrates our farmers.

A Welsh Christmas at Its Best

So, as you start getting ready for the festive season, why not make a conscious choice to keep it local? Every block of cheese, bottle, bake or hamper that comes from a Welsh business helps our industry grow stronger — and gives you something delicious and authentic in return.

Nadolig Llawen (nearly!). Here’s to a season full of great food, local pride, and the best that Wales has to offer.