Teaming up with Jones Crisps

Creating flavorsome crisps with our Dragon Mature Cheddar

We are proud of our Welsh heritage here at Dragon and it has been a pleasure to work with Jones Crisps, who share our passion for quality Welsh produce, using Welsh produce to create these new flavorsome cheese and onion crisps.

Jones Crisps managing director Geraint Hughes said: “As well as creating a fantastic new addition to the range of Jones Crisps, we are passionate about promoting Welsh food and Welsh producers.

“From that point of view, working with South Caernarfon Creameries was a no-brainer and their brilliant Dragon cheddar provides the perfect flavouring.

“I have a strong emotional attachment with the creamery, with relatives from both sides of my family having close ties over the decades, and the home farm where I was brought up is a supplier member of the farmers’ cooperative.”

“The farm is just a few miles as the crow flies from the creamery in Rhydygwystl near Pwllheli and I came here on work experience when I was 15.”

Teaming up with Jones Crisps has been an exciting project for our Marketing Manager, Kirstie Jones.

She said: “Everything starts with the quality of the milk and we have a really successful track record of producing excellent, award-winning cheese.

“Dragon cheese is our flagship brand and it’s really what we use to get the message of the creamery across.

“We’re proud to be Welsh and we use traditional recipes that have been passed down from generations.

“It’s fantastic for us to be able to team up with another iconic Welsh brand with the same ethos as ours, supporting local producers and local communities.

“The new cheddar and onion crisps have been going down really well. There are high hopes because the reaction has been universally positive.

“When it came to the crunch, they passed the test with flying colours.”

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